How Journalists Can Stay Sharp and Fair

Let’s talk biases—those sneaky little habits of the mind that shape our worldviews without us even realising it. In journalism, these hidden biases can subtly creep into our reporting, affecting how stories are told and how audiences perceive them. The stakes? High. The opportunity? Even higher. Let’s dig in.

A Pandemic of Prejudice  

During the COVID-19 pandemic, terms like “Wuhan virus” and “Chinese virus” surfaced across media outlets worldwide, sparking a wave of discrimination against people of Asian descent. What’s this phenomenon? Unconscious bias—the unintentional stereotyping based on identity traits like race, gender, age, and more.  

Journalists, whether influenced by personal biases or societal pressures, can unintentionally perpetuate stereotypes through the stories they choose to tell and how they tell them. But there’s hope. Awareness is the first step to change. Here’s what you need to know to identify and tackle bias head-on.

What Exactly Is Unconscious Bias?  

Unconscious bias isn’t just a buzzword; it’s a reality with many forms:  

1. Confirmation Bias  

The classic: seeking info that backs up what you already believe.  

Take this real example. In 2011, Chicago’s WBBM-TV interviewed a 4-year-old Black boy after a drive-by shooting. The child mentioned he wanted a gun—not to cause harm, but because he aspired to be a police officer. Only the first part aired, reinforcing harmful stereotypes. “WBBM later apologised,” said Howard Ross, Author of Reinventing Diversity and Everyday Bias.  

Even algorithms join the party. Platforms like Google personalise results based on your search history, potentially locking you into an echo chamber. Be mindful—diversify those search terms.  

2. Bandwagon Effect 

Jumping on a trending story without scrutinising its merit? That’s bandwagon bias.  

Remember the infamous Pizzagate? In 2016, a conspiracy theory falsely linked a Washington, D.C., pizzeria to a child trafficking ring. It spiralled out of control, leading to a man firing shots inside the restaurant. The theory? Totally debunked. The harm? Very real.

3. Internalised Oppression  

Sometimes bias turns inward. People may subconsciously hold themselves back, believing the stereotypes society imposes on their identity group.  

“For example, a wheelchair user might shy away from applying for a TV host role despite their talent,” explained Dr. Hamira Riaz, Chartered Clinical Psychologist in the UK. They may even downplay the need for accessible setups, fearing they’ll appear weak.  

Spotting Your Biases  

How can you start cleaning up your bias? By getting introspective.  

1. Take the Test

Harvard’s Implicit Association Test (IAT) is a handy tool to unearth hidden biases. Spoiler: We all have them.  

2. Tune Into Your Influences 

Even subtle cues can steer your bias. “An editor’s perspective or audience expectations might influence how you frame a story,” said Ross.  

3. Analyse Your Patterns

Revisit your work. Are you leaning too much toward a particular narrative? AI tools can help spot these trends.  

Bias-Busting Strategies  

Once you’re aware of your biases, it’s time to tackle them like a pro.  

1. Challenge Assumptions

Our brains love shortcuts, but those quick judgments can be misleading. “Without questioning our thoughts, we risk false judgments and macroaggressions,” said Danya Braunstein, Media Psychologist at Connected Psychology.  

2. Embrace Diverse Perspectives 

Echo chambers are easy to fall into. Actively seek out different voices—both in real life and online. “Including a variety of experiences enriches your storytelling,” noted Braunstein.  

3. Slow Down

Deadlines loom, but rushing can lead to careless mistakes. “Take time to research thoroughly and seek feedback before publishing,” advised Braunstein.  

4. Choose Words Wisely

Language evolves, and so do its implications. Words like “anti-ageing” subtly suggest ageing is undesirable. “Be mindful—what was once neutral might now carry a different weight,” said Braunstein.  

The Road Ahead  

Biases are part of being human, but as journalists, we have a responsibility to minimise their impact. By staying curious, self-aware, and committed to telling balanced stories, we can foster a more informed, empathetic public.